Digital Product Analytics
Excerpt from an executive dashboard designed to monitor platform adoption and usage across the different tools available within the platform.
Summary
I developed analytics and reporting solutions for a digital platform providing support tools and resources to its users. The project involved designing a decision-oriented data model, defining performance indicators, and developing Power BI dashboards to support product and usage analysis. I also contributed to data quality validation and documentation for events, data fields, and dashboard usage.
These initiatives improved visibility into user behavior, feature adoption, and platform performance, supporting data-driven product decisions.
Key challenges
- Establishing a consistent view of usage across the platform’s different tools.
- Measuring feature adoption and user engagement through meaningful KPIs.
- Transforming operational data into decision-ready information.
- Identifying data quality issues that could impact analysis.
My role
- Analyzing platform usage data and designing a star schema data model.
- Developing Power Query transformations and DAX measures for performance monitoring.
- Defining and recommending KPIs aligned with Digital Strategy team objectives.
- Validating data quality and producing documentation on data issues, dashboard usage, events, and data fields.
- Developing Power BI dashboards to monitor platform usage and feature adoption.
Solution and results
The project resulted in the delivery of two Power BI dashboards comprising 16 analytical pages and more than 50 KPIs, providing the Digital Strategy team with a structured environment for monitoring platform usage and engagement.
- Provided a consolidated view of platform usage.
- Supported product evolution and informed decision-making for the Digital Strategy team through granular usage and engagement data.
- Improved data quality and documentation practices.
Dashboard Highlights
Dashboard 1 - Visits Overview of the platform
This view compares visits across the platform’s different tools and highlights behavioral differences between authenticated and non-authenticated users.
Dashboard 2 - Detailed Tool Analytics
Detailed analysis of user engagement with the Safety Plan tool, including interactions, actions performed, and user profiles.
Tracking Journal usage to analyze entries, logged emotions, and related contributing factors.
Note: The data has been anonymized to protect confidentiality. Screenshots are presented with the client’s permission.
Skills applied
Power BI · KPI Metric Development · Data modeling · Data Validation · Microsoft Power BI Development