I am Alexandra
My Approach to Business Intelligence
Welcome to my portfolio! I specialize in business intelligence and analytics, helping organizations transform data into clear, actionable insights that support confident decision-making.
Effective business intelligence is not just about reporting data, but about enabling better decisions. I focus on developing reliable, decision-oriented analytics solutions that help teams monitor performance, identify opportunities, and act with confidence.
Combining a strong analytical mindset with a background in visual communication, I design reporting experiences that are both informative and intuitive. My work is guided by a commitment to efficiency, clarity, and collaboration, allowing stakeholders to quickly understand insights and translate them into action.
Multichannel Marketing Campaign Performance | Consulting project
- Tools Used : Power Bi and Supermetrics
- Solution: Integrated and consolidated cross-platform marketing data, developed KPI frameworks and delivered an executive Power BI dashboard enabling consolidated performance reporting across Google Ads, Facebook Ads, TikTok Ads, and Google Analytics 4, supporting performance measurement and strategic decision-making.
Digital product Analytics | Consulting project
- Tools Used : Power Bi
- Solution : Developed a product analytics solution for a platform, leveraging a star schema, 50+ KPIs, DAX measures, and two Power BI dashboards totaling 16 analytical pages. The solution enabled data-driven product and strategic decision-making through insights into platform adoption, user engagement, and tools usage.
More on my consulting And personal Projects
Beyond Analytics
Visual communication has been a long-standing area of interest and creative practice. This experience continues to influence my approach to business intelligence, particularly in the areas of data storytelling, visual design, and creating intuitive reporting experiences.
Thank you for visiting my portfolio. I look forward to bridging creative expression with data-driven analysis to craft solutions that truly resonate.